“Don’t let the child in you die. They are the genius. You are not.”
– Piyush Pandey
Fresh Reads from AdCraft Mind
Explore stories on creativity, strategy, and marketing psychology.
From timeless campaigns to new ideas shaping the future of advertising.
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The Psychology of Persuasion in Advertising
Introduction Every day, people make over 35,000 decisions — and most are driven by emotion, not logic.Advertising taps into this by using psychology to influence, inspire, and connect.Understanding how people think is the secret to persuasive, ethical marketing. 1. Emotion Over Information Humans remember how ads make them feel, not what they say.Brands that connect…
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Case Study: Cadbury’s “Kuch Meetha Ho Jaye” — Selling Happiness
Introduction In 2004, Cadbury India changed the meaning of chocolate with its campaign, “Kuch Meetha Ho Jaye” (“Let’s Have Something Sweet”).Led by advertising legend Piyush Pandey, this campaign shifted the brand from a children’s treat to a symbol of happiness and celebration. 1. The Challenge Cadbury’s earlier image appealed mainly to kids.To grow, it had…
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Why Great Advertising Starts with a Big Idea
Introduction Every advertisement you remember — from “Think Small” to “Just Do It” — began with a big idea.David Ogilvy, often called The Father of Advertising, believed that if you don’t have a big idea, your campaign will simply fade away.In today’s digital world, where consumers scroll past thousands of ads a day, big ideas…
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Make Brands More Human
Advertising is not about products — it’s about people.
Learn the psychology, creativity, and emotion that connect brands with real human feelings.
“If it doesn’t sell, it isn’t creative.” — David Ogilvy