About Habib

I am Mulla Abul Fatha Md Habib, a London-based marketing professional combining programmatic advertising operations, digital campaign execution, client service, and practical AI workflows.

Experience

Executive – Digital Advertising Operations · SEBPO

Managed programmatic campaigns on Simpli.fi for international clients, including targeting, pacing, delivery, KPI monitoring, and performance reporting.

Digital Marketing Executive · Minimal LTD

Planned social media campaigns, analysed engagement and conversion data, managed client communications, and developed marketing funnels.

Client Services Executive · Techverse Communication

Managed client accounts with a focus on communication, retention, service quality, and structured delivery.

Education

MSc Marketing, Merit · Ulster University, London · 2024–2025

Capabilities

  • Programmatic advertising and Simpli.fi DSP operations
  • Campaign targeting, pacing, delivery, and KPI reporting
  • Social media campaigns, content strategy, and marketing funnels
  • AI-assisted research, analysis, ideation, and workflow automation
  • Client and stakeholder communication